Vans is a Californian brand of sports shoes, especially skateboard, BMX, freestyle scooter and snowboard, subsidiary of the American group VF Corporation.
Created in 1966 by Paul Van Doren, James Van Doren and three other partners, all passionate about board sports. The first authentic Vans model, known as “Vans #44”, appeared in 1966 in a Californian store. The brand was then called the Van Doren Rubber Company.
Since its inception, the Vans brand has created an unprecedented buzz among the growing skateboarding community. Vans shoes became the symbol of a generation, their models proliferated not only in skate parks, but also in the streets, high schools and colleges.