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M Avenue is a must-visit lifestyle, shopping, and cultural destination located in the heart of Marrakech, Morocco. Designed as a modern pedestrian avenue, it brings together luxury boutiques, a diverse range of restaurants, immersive art spaces, and upscale residences, offering a refined urban experience that blends modernity with Moroccan traditions.













M Avenue is located in the very heart of the prestigious Hivernage district in Marrakech. It forms a pedestrian thoroughfare connecting Avenue Mohammed VI to the Menara Gardens, just a stone's throw from the Palais des Congrès.
M Avenue Marrakech It is open 7 days a week. The pedestrian promenade, shops, cafés, and restaurants welcome the public daily, with extended hours suited for both shopping and evening dining.
Oui, M Avenue features a large, secure, underground private car park. Located directly beneath the avenue, it offers convenient, direct access to shops, restaurants, and cultural venues.
Meydene is an innovative 3,000 m² cultural hub at M Avenue. It features an immersive multimedia journey through the history of Marrakech, a 402-seat theater, and a rooftop restaurant.
M Avenue offers a diverse culinary experience, featuring gourmet restaurants, trendy cafés, international specialties, artisanal pastries, and tearooms with elegant outdoor terraces.
By downloading the free application M+, visitors gain immediate access to discount coupons, exclusive perks, and special offers valid at participating shops and brands.